Sunlit vineyard rows on rolling hills in warm late-afternoon light

Play. Learn. Master.

A curated, gamified space for wine professionals to play, learn, and truly master wine studies.

Opening 2026 · vinlore.vin

Hand-drawn botanical illustration of a grapevine, annotated with wood, roots and leaves — I · The vine, annotated

The idea

A learning exhibition, not a quiz factory.

Wine study involves an enormous amount of interconnected material: geography, climate, viticulture, winemaking, varieties, regulation and sensory understanding.

Vinlore's answer isn't more information. It's curation: each experience chosen for what it reveals, given room to breathe, so that play does the work of revision.

How it works

Play

Start with an experience, not a chapter. Matching, mapping, sorting and blind recall do the work of revision.

Learn

Each round closes the loop: why the answer is what it is, and where it sits in the wider picture.

Master

Return, compare, and test under pressure until judgement is fluent rather than remembered.

Watercolour colour guide for white, orange and fortified wines, from straw to brown — II · White, orange & fortified

Watercolour colour guide for rosé and red wines, from pink to tawny — II · Rosé & red

From the Vinlore collection

On show

Three from the collection.

All experiences →

Room 02

Matching

Grape to Place

Match variety to region and climate, then defend the match against a near neighbour.

Room 03

Sequencing

The Vineyard Year

Sequence the growing season and the decisions that shape the finished wine.

Room 04

Reference

The Parts of the Grape

From the vine to the cluster. Learn the parts of the grape and vine that shape every glass you pour.

Progress

Quiet proof that you are getting better.

A daily challenge, a streak worth keeping, and marks of progress earned for real command of the material, never for time spent clicking.

What membership includes →

First Flight
Complete your first experience
Cartographer
Map every classic French region
Steady Hand
Seven days of play in a row
Blind Eye
Ten blind structure rounds called correctly

Vinlore founder in a red coat holding a glass of red wine in a vineyard in southern Spain

Created differently

An interior designer's approach to WSET.

Illustrated notes, mind maps and small invented games got one designer through Levels 2 and 3. Vinlore turns that method into a space anyone serious about wine can study in.

The story →

Illustrated study notes on Spanish grape varieties with maps, tasting notes and vine diagrams — III · A designer's study notes

Opening 2026.

Join the list for early access, previews of the first experiences and a say in what gets built next.